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Elena Rodriguez
Founder & CEO


Your Extended Business Development Team


Elena is a seasoned Senior Executive highly geared towards success management, sensibility to client business challenges and strong business development attitude, in addition to cross-cultural business acumen within private and public organizations in the corporate world.

Elena has over 17 years of experience in building international relationships across Europe, Latin America & USA. She is a focused IT-driven management consultant, experienced in leading transformation projects in complex, global environments. She is a forward-thinking entrepreneur with remarkable instinct to envisage new engagements, shaping opportunities with key stakeholders and pursuing public-private partnerships to put in place disruptive business models, while providing remarkable economic development and sustainable social impact.

Prior to founding Onward Group, Elena served as an Executive Director for everis, a leading IT multinational consulting firm in southern Europe and Latin America, holding various leadership positions in different countries and consolidating a successful Executive career in Iberoamerican markets. Throughout her tenure of over seven years at everis, Elena achieved significant expertise in international strategies for Business-Government relations, strategic account management and practice (industry) building.

In 2011, Elena moved into the United States as a member of the Steering Committee and inception team of everis USA, with the mission to lead and run the US Operations as part of the corporate international expansion, being instrumental in creating innovative opportunities and business growth around Multilateral institutions and Federal Government.

From 2003 to 2006, Elena also served for T-Systems, the IT & outsourcing company belonging to Deutsche Telekom, where she helped design and implement the Business Development strategy and infrastructure for the Spanish operations, contributing to furthering the company’s strategic positioning in government contracting. At T-Systems, Elena gained expertise in government modernization and ICT sourcing strategies, acting as the Spanish representative in several European Commission industry programs in the Information Society arena, competitiveness, regional development, “digital divide”, e-government and open government.

Besides her corporate leadership experience, Elena has also been engaged in startups and early-stage entrepreneurial ventures. In the year 2000, Elena joined the Spanish founding team of netdecisions (UK-based IT strategy consulting). As business development manager, she participated in getting the company off-the-ground in the Spanish market, and provided management consulting services to blue-chip clients across Europe, such as Hewlett Packard, Telefonica and Brocade.

Elena initiated her professional career in the field of Enterprise Resource Planning systems, working for Peoplesoft software (later acquired by Oracle), participating in numerous ERP implementations, change management and organizational reengineering projects.

As founder and partner at Onward Group, Elena brings her expertise and capabilities along with her relentless drive and advocacy for transformative change in highly-regulated environments through innovative business practices while creating socio-economic value among stakeholders.

Elena was born and raised in Madrid, Spain, where she earned her degree in engineering at the Polytechnic University of Madrid, complemented by an International Masters in Business Administration from IE Business School and several Executive Leadership Certificates from Georgetown and Harvard, in topics that most interest her, like Business-Government relations and US-EU commercial challenges.